According to Seth Godin in his blog on viral marketing, it is an idea that spreads while helping market your business, idea, or cause. He also states that being viral isn’t the hardest part, spreading something of value more than just entertainment is the most difficult task. This statement resonated with me in trying to find a way for Pet Haven Dog Grooming Salon to benefit viral marketing. Two things of value that this business can provide are healthy and happy pets by selling high quality, nutritious foods, and giving great haircuts. Advertisements first must attract the attention of the viewer to just let me them know your business exists. Remember the viral video on You Tube, “Ultimate Dog Tease”, it had over 167 million views! It was relatable, anyone would be frustrated if someone else kept eating their bacon, many people have dogs, and it was very cute and entertaining. It was easy to grab people’s attention. Now, just imagine if that simple, inexpensive video was used to advertise a special brand of maple, flavored bacon. The producer of the video just made this in his own home with his dog, on a very small budget.
With this same concept in mind, Pet Haven could easily make a You Tube channel. Videos with lib dubbing, or voice-overs with animals like the “Ultimate Dog Tease” could be used to advertise how excited dogs are to finally get yummy, nutritious dog food they sale, or to have clean, healthy coats. Pet Haven could post the videos on Twitter and Facebook, as well as have prominent links to their YouTube channel and social media pages at the top of their website. Their YouTube channel could not only draw the attention of viewers by these cute videos, but they could go on to provide dog grooming and training tips for owners. As Seth Godin said, the idea must not only be entertaining, but also useful and important to be viral marketing. If you catch my attention with a relatable, entertaining video showing me your service helps my beloved pet live a longer, healthier, happier life, then I will want to buy your product and spread the word to friends. At the minimum, I will share your video on Facebook, free advertising for you!
For those interested in a fun video, here is the link to “The Ultimate Dog Tease” https://www.youtube.com/watch?v=nGeKSiCQkPw/.
MeaganJohns 